Fifty per cent consumer brands are taking their loyalty programs more seriously, said Florian Wolfframm, Head of Marketing and Rewards, PAYBACK India, while presenting the opening inaugural session of India’s largest Loyalty summit.
PAYBACK was the key Platinum Sponsor for this year’s 5th Loyalty Summit 2012. The seminar highlighted that customers are becoming harder to please and even harder to retain. They’re extremely informed; increasingly price conscious and less brand loyal, thus this year’s theme was &lsquo....