Fiserv, Fulcrum to lead complimentary webinar to explore a new and proven approach to improving customer relationship value
Cincinnati, OH (February 6, 2012) “Imagine being able to predict, at the beginning of a relationship, which customers are going to be the most valuable a year from now. And, what if, based on that prediction, you could determine which are worthy of your communication spend,” asks Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association. “Imagine the impact if you could then use that prediction to build a relevant communication strategy to nurture and grow these valuable relationships.”
On February 15, 2012 at 1 PM EST, a complimentary one-hour webinar sponsored by Loyalty 360 will show attendees how to make this vision a reality. Presented by Michael O’Brien, vice president of Strategic Solutions for Output Solutions at Fiserv, and David King, executive vice president with Fulcrum, “New Member Engagement: Discover a New and Proven Approach to Improving Relationship Value” will show how the combination of revolutionary predictive analytics, targeted message content and design, delivered through the most preferred media channels, can propel new member engagement and CRM to the next level.
Via a deep dive into best practice case studies, participants will discover how to identify customer potential long before they have actual transaction data, and will learn how to create a strategic communication pathway that drives each customer to deliver incremental value to their organization.
To register or for more information, please visit “New Member Engagement: Discover a New and Proven Approach to Improving Relationship Value”
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. www.loyalty360.org
About Fiserv
Fiserv, Inc. (NASDAQ: FISV) is a leading global technology provider serving the financial services industry. Fiserv is driving innovation in payments, processing services, risk and compliance, customer and channel management, and business insights and optimization. For six of the past eight years, Fiserv ranked No. 1 on the FinTech 100, an annual international listing of the top technology providers to the financial services industry. www.fiserv.com.
Media Contact: Julie Nixon: +1 678. 375. 3744; julie.nixon@fiserv.com
About Fulcrum
Leading businesses turn to Fulcrum to increase and accelerate the profitability of their marketing and advertising investments. Fulcrum offers advanced marketing solutions, from building and managing rich, multi-channel databases, to predictive and segmentation modeling, advanced analytical tools, and design and execution of cross-channel, customer-centric marketing programs. www.fulcrum-mktg.com