Technology moves so fast, often too fast for companies to keep pace with and that can make it difficult for loyalty marketers to execute well-timed and effective decisions that impact the day-to-day customer experience.
Deciding which new customer experience technologies to invest in can present a daunting task.
Karen Mawyer, AVP, voice of the member, USAA told attendees during the session, “Where to Invest Now: How to Pick the Right New CX Technologies for Your Business,” at the recent Forrester CXSF 2016 Conference, that....