As customers continue to evolve, companies are faced with difficulties in keeping up with the shifting market.
In a recent session at CXSF 16, presented by Forrester, Principal Analyst Tony Costa discussed the theme of blind spots created by the changing marketplace, and how brands can overcome them by exploring the context of how and why consumers use the products they do.
During the session, Costa explained that companies can more effectively engage consumers by thinking about them “as individuals; not only as....