Chick-fil-A® brought back its popular Cows for a summer filled with mischief, excitement, games, and rewards. The fast-food chicken chain is launching a second installment of its interactive digital game, Code Moo®, where fans can join the action and play with the herd on a secret race car mission. From now until August 17, players can participate weekly to earn free food rewards as long as supplies last.
Chick-fil-A One members can access Code Moo through the Chick-fil-A® App. The game features a four-course mission where players race to stop Circus Burger and promote the Cows’ iconic ‘Eat Mor Chikin’ message. Participants can compete for free food rewards every week by selecting their favorite cow character and vehicle and joining the mission. New missions launch every Monday, adding fresh challenges and fun throughout the summer.
“Summer is here, which means the Cows are back!” said Dustin Britt, Senior Director of Brand Strategy, Investment and Entertainment at Chick-fil-A, Inc. “This year, we have a variety of ways for Guests to get involved in the Cows’ mischief, from our new racing game and short film to the cow-print merch and in-restaurant activities. Bringing the Chick-fil-A Cows to brighten up the summer is a fun—and rewarding—way to thank our Guests!”
Chick-fil-A is also unveiling its “Chick-fil-A Cow Collection,” cow-themed summer merchandise for kids and adults alike. The company is introducing clothing and accessories for people of all ages who want to show devotion to Chick-fil-A and the iconic Cows. The collection is available online, with cow key chains and new plush cows available at participating Chick-fil-A restaurants.
Additionally, Chick-fil-A’s animated cow trio—Carrots, Sarge, and Daisy—star in a new four-minute short film titled “Rocky Road”—a family-friendly adventure that follows Sarge and Daisy on a high-speed mission to rescue Carrots.
Fans can watch the film now at PlayCodeMoo.com/film.
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