It’s true: When companies treat their customers well, those customers will come back, increase their spending, and—more than ever before, though social media—recommend.
Walt Disney once said: “Do what you do so well they want to come back and bring their friends.”
This statement shows that Disney believed that there is a link between customer experience and loyalty. But, is Disney’s statement an accurate description of consumer behavior, or is it just the wishful thinking of an eccentric....