Manchester United is one of the most popular and recognizable professional sports teams on earth. With nearly 660 million global supporters, Manchester United always wants to improve the customer experience to maintain its lofty global standing.
Customer engagement is critical for Manchester United.
During the team’s Sept. 21 fourth-quarter earnings call, Ed Woodward, executive vice chairman of Manchester United, said the fiscal 2017 results set records by generating higher revenues, EBITDA, and operating profit.
Manchester....