Personalization seems to be one of the new buzzwords in the loyalty marketing industry. Indraneel Mukherjee, CEO of LiftIgniter, talked to Loyalty360 about trends he sees regarding personalization and website/app personalization. How will website/app personalization change for brands in 2016? We expect personalization to go to the next level in 2016. Websites and apps will be forced to personalize more as competition grows even stronger. Time is a zero sum game and each shopper (or user) has a multitude of options. If your site or app is....

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