Arby’s, the second largest quick-service sandwich chain in the U.S., has teamed up with omni-channel loyalty and engagement platform PunchTab to engage customers and reward them for trying the restaurant’s new Smokehouse Brisket Sandwich.
Arby’s and PunchTab launched a rewards campaign called “The League of Brisket.” The campaign, which launched Sept. 30, and runs through Oct. 30, encourages customers who are passionate about brisket to join the league and complete challenges to earn free food and gear, as....