Please enter your username or the email address associated with the account so we can help you reset your password.
Customer engagement needs to be rooted in a wider cross-enterprise reconsideration of engagement, involving how employees, partners and customers engage, according to new research by Gartner, Inc. Measuring the level of engagement itself is complex and requires examining the active, emotional, rational and ethical attributes that determine the organization’s brand/values.
Engaged customers are usually better advocates of the brand and are more loyal and more profitable, according to the research. Gartner identified four....
Loyalty360 members and subscribers can access a variety of content including Daily News, In-Depth Exclusives, Loyalty Management Magazine, and more.To access this content, please log in with your Loyalty360 Corporate Membership or free subscriber account.
Brand & Vendor Corporate Members
Thank you for signing up, please check your email for more information.