Just 25% of consumers consider loyalty programs important when choosing a restaurant, according to a new study from Deloitte titled, “Second helpings: Building consumer loyalty in the fast service and casual dining restaurant sector.”
One half (50%) of survey respondents indicated they belong to at least one restaurant program, which is a much lower rate when compared against other sectors such as airlines (78%) and hotels (70%).
Among consumers who belong to at least one loyalty program, nearly three-quarters (74%) indicate....