Olay and Iron Tribe Fitness Brands Added to List of Sessions Focusing on Customer Engagement and Loyalty.

Procter & Gamble’s Olay beauty brand and Iron Tribe Fitness will headline two new featured sessions focusing on customer engagement and loyalty at the 3rd Annual Engagement & Experience Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association. The event will be held Nov. 5-7, 2013, at The Westin Galleria in Dallas, Texas. The Engagement & Experience Expo is a golden opportunity for marketers to hear about the latest best practices and emerging trends in customer experience from their peers.

The first session is titled, “Olay ‘Eye & Lash Duo’ Wows Times Square.” Procter & Gamble’s Olay brand, its premier beauty brand, was looking to launch a new product – Regenerist Eye & Lash Duo – and wanted to drive brand engagement through social and mobile channels. As a result, it turned its customers into advocates and created instant brand loyalty by making them famous for a day.

For several weeks, fans of Olay in New York City received beauty makeovers in Times Square and then saw their faces up in lights on a giant digital billboard in the most trafficked intersection in the world – Times Square. Other fans not in the city could snap their pictures through the Wow Eyes digital experience on Facebook – a social and mobile extension of the live event – and they too would be made famous in Times Square.

Elizabeth Joyce, Assistant Brand Manager, Procter & Gamble; and Jed Singer, Director of Client Engagement, Stuzo, will be the featured session speakers. Among the topics included in the session are: the background of Procter & Gamble/Olay brand; the Rise of Facebook for brand marketers; Olay Loyal Consumers and Eye & Lash Duo product launch; Integration of social and mobile layer to activate loyal fan base; and Results and business impact for Olay and Procter & Gamble.

Iron Tribe Fitness Chief Marketing Officer Jamie Warren will present the Iron Tribe Fitness session titled, “Loyalty as a Side Effect: Impacting Your Customers’ Lives First.”

Iron Tribe’s mission is to serve its customers on both a physical and spiritual basis.

What began with a group of 12 friends in a small garage has rocketed into a vibrant national fitness entity. Iron Tribe Fitness operates six corporately-owned gyms and has sold 57 franchise locations since 2012.

Warren will discuss how Iron Tribe leveraged a culture of accountability and innovation inside the gym to go from a hobby to the fastest growing group-oriented fitness franchise in the country. Fueling the rapid growth has been the hundreds of passionate clients who refer their friends and family to the Tribe. Over 75% of new clients result from the enthusiastic referrals of existing clients.

Attendees will explore the following in this energetic session:

  • Developing a model where clients feel brand ownership and become “raving fans”
  • Innovate by combining automation and engagement technologies with time-tested marketing techniques
  • Learn Iron Tribe’s secrets to strong emotional connection with clients
  • Living out the core values of your brand before striving to create customer loyalty
  • Creating superior experiences and innovating faster than your competition!

“We’re very excited about these two phenomenal sessions,” shared Loyalty 360 President Erin Raese. “The Olay story shines a bright light on customer engagement and the use of social media in the biggest and most exciting way. The Iron Tribe brand exudes passion and attendees will see this very clearly because this company cares deeply about it customers in both a physical and emotional way.”

Through varied and pivotal content, the Engagement & Experience Expo has keenly informed the industry with the latest trends by which to create relevant, personal, and customized customer experiences.

Some brands that have attended the Engagement & Experience Expo in the past are: Safelite AutoGlass, GAME Group, Sears Holding Corp., RIM, Standard Register, Allergan, GNC, The HON Company, Baylor Health Care System, CEMEX USA, NPR, Sabra Dipping Company, 1st Advantage Federal Credit, Wyndham Hotel Group, Mister Car Wash, Faro Technologies, and Zions Bancorporation.

About Loyalty 360:

Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

About Engagement & Experience Expo:

Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive. For more information, visit engagementexpo.com


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