Customer Engagement “Critically Important” for Auntie Anne’s

Cultivating customer loyalty at Auntie Anne’s starts with effective customer engagement. Meredith Wenz, director of marketing at Auntie Anne’s, talked to Loyalty360 about this crucial piece of the customer loyalty puzzle. How does Auntie Anne’s view customer engagement and what are some of the things you do in this regard? Wenz: Customer engagement is critically important for our brand. We are an impulse purchase, so the crew members in our stores are a vital touch point for us. We put significant....