Personalization is a huge aspirational goal for loyalty marketers and represents something that, if executed properly and seamlessly, can drive brand loyalty.
Stephanie Linville, director, market intelligence, quality & training, Wheaton World Wide Moving | Bekins Van Lines, believes that personalization needs to be carefully planned to produce ongoing positive results. Loyalty360 caught up with Linville to talk about personalization and customer loyalty.
What is involved with the challenge of personalization? ....