“Traditional marketing as we know it is dead,” said Mike Fisher, Senior Vice President, Sales and Marketing, Alterian. “Across our partner base we are seeing an increased focus on customer engagement. Engaging with customers in a two-way dialogue, connecting online and offline channels within an analytics framework, and fully measuring the value of each individual customer is the way of the future. We feel that this ‘revolution’ in marketing calls for a revolution in the strategies of the providers of services....