As Abercrombie & Fitch continues along its path toward brand revitalization, customer-centricity has assumed the top spot as the company’s key word. Customer-centricity is the key for Abercrombie & Fitch to revitalize and gain brand loyalty.
According to Jonathan Ramsden, Chief Operating Officer for Abercrombie & Fitch, the company’s fourth-quarter comp sales metric turned positive for the first time since 2012.
“Our improved results reflect strong progress across our six strategic areas of focus, which....