Neiman Marcus, a leading North American retailer, is taking precautions to stay a step ahead of potential cybercriminals. Through a partnership with email data specialist Return Path, the retail brand is protecting itself from the embarrassment and loss in consumer trust that comes with a case of email fraud. This trust is a significant driver of customer loyalty not only for Neiman Marcus, but also for companies around the world who look to email as a primary means of brand messaging.
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