The key to activating superfans is to build relationships with them, according to a CrowdTwist infographic titled, “Cultivating the Superfan.”
When marketers attempt to cultivate superfans, or highly engaged brand advocates, here are some key tips to ponder from the infographic:
Cultivate emotional responses from your superfans: Emotionally engaged customers are at least 3X more likely to recommend, 3X more likely to repurchase, and are less likely to shop around.
Open your loyalty program to include multiple channels and....