Customer engagement, through greater insight to first-party data, can lead to strong emotional connections that build brand loyalty, according to Scott Matthews, the new CEO at CrowdTwist. Launched in August 2009, CrowdTwist is one of the marketing industry’s pioneers of multichannel loyalty and analytics solutions. CrowdTwist’s roster of customers includes TOMS, UFC, Pepsi, Nestlé Purina, L’Oréal, and Zumiez. Before he began his post at CrowdTwist earlier this month, Matthews....

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