Join the Miami Dolphins’ CMO to Discuss an Innovative New Approach to Building Brand Loyalty 

NEW YORK - April 29, 2013 – For today’s marketing professionals, customer loyalty programs have moved from “nice-to-have” to being critical elements in any B2C marketing strategy. More than just simple point programs, today’s customer loyalty programs help businesses acquire new customers while simultaneously retaining existing ones. In an upcoming webinar hosted in partnership with the multi-channel customer relationship and loyalty leader, CrowdTwist, Miami Dolphins CMO Claudia Lezcano will share insights and lessons on how these new loyalty programs are helping the franchise interact with fans in innovative ways.

·       Who: Claudia Lezcano, Chief Marketing Officer of the Miami Dolphins

·       What: Marketing Webinar

·       When: May 2, 2013, from 1-2 pm EST

·       Register Now

Long recognized as one of the most technologically progressive teams in the NFL, in 2012 the Miami Dolphins launched the Fin Club. This revolutionary rewards program, powered by CrowdTwist, lets fans earn points redeemable for once-in-a-lifetime experiences, like announcing the Dolphins’ fourth round draft pick on national TV. Members of the Fin Club accrue points for team interactions like purchasing tickets, buying merchandise, reading team articles and interacting over social media. In less than a year since the program was implemented, it has already helped the Dolphins drive revenue, increase brand engagement, provide a better fan experience and has provided actionable data that’s being leveraged across the organization.

Join us on May 2 to learn what a similar approach could do for your business.

About CrowdTwist
CrowdTwist is a multi-channel Customer Relationship and Loyalty Platform™ that gives marketers the ability to incentivize, recognize and reward people based on their combined engagement, social influence and spend -- online and off. Founded in 2009, CrowdTwist aims to give people and businesses the opportunity to give each other MORE. More data, more access. More engagement, more discounts. More bottom-line impact, more value for money. CrowdTwist currently works with leading brands such as Pepsi, Nestle, Vizio, The Miami Dolphins, Zumiez, Sony Music, Fox, SK Energy and more.

For more information, please visit

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