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Differentiation is pretty important for brands these days. In a challenging environment full of competitors, successful companies will be those that figure out ways to gain an edge and to appear unique to customers. Loyalty is one of the best ways to do this.
This idea is corroborated by a recent report from CrowdTwist, “The Loyalty Playbook for Retailers.” To get a better understanding of this report and all it has to offer brands, we recently spoke with Emily Rudin, CrowdTwist’s Chief Customer Officer.....
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