One aspect of social media that the average user tends to miss is the sheer amount of data stored on the servers of the various platforms. Facebook, for instance, has access to a near-infinite stream of data, thanks to its 1.71 billion monthly active users. While this type and amount of data is often seen as the Holy Grail for marketers looking to step up their personalization and segmentation efforts, the tech giant has been notoriously stingy when it comes to providing access to this information.
“Most people probably....