Listening to its customers and adding more convenience to the product, Chicken of the Sea changed its packaging to offer cans with easy-open, pull-tab lids across multiple seafood product lines simultaneously.
Launched Oct. 13, five of Chicken of the Sea’s most popular products will be available in cans with pull-tab lids marketed under the new EZ-Open label, with more products planned. The enhanced line can be found at supermarkets nationwide.
Officials at Chicken of the Sea conducted research that concluded consumers....