Sears has created an interesting intersection of two popular marketing tools with the announcement of its latest promotion. The Sears Days Lowest Prices of the Season Member Bonus Event combines loyalty program membership with price matching guarantees that become common leading into the holiday season, creating an event that encourages shoppers both to join the Shop Your Way loyalty program and target their purchasing efforts toward a specified time period.
From 6 p.m. to 9 p.m. on Oct. 16, Shop Your Way members will have the....