The most famous loyalty programs in the world differ in many ways: Some are based solely on points while others make use of surprise & delight, some reward based on engagement with the brand, while others award based on dollars spent. What these programs have in common, however, is the fact that they’re targeted directly to consumers. These B2C programs earn much of the praise in customer loyalty, and B2B programs often go unrecognized for overcoming unique challenges with innovative reward mixes.
CPG Building Products....