Convergence is the key word for marketers to remember if they want to truly relate to their customers now and in the future, according to Jeffery Hassemer, SVP Global Product Strategy and Marketing for Experian Marketing Services.
Hassemer told Loyalty 360 that convergence is how customers view today’s brands.
“We don’t look at a brand any differently whether we’re in a retail store, on a website, using a tablet, or computer,” he explained. “They want it to be seamless. Where markets are going is....