Loyalty 360 and leading gamification company Bunchball are teaming up to provide a free webinar at 1 p.m. EDT on Tuesday, August 20. The hour-long webinar, Rebooting Your Customer Loyalty Programs: Using Big Data, Motivation and Gamification to Create Sustained Engagement, will feature Bunchball’s Barry Kirk, senior director of digital strategy, in a discussion on how to drive increased and sustainable engagement from customers, employees and channel partners.
While loyalty programs have become a standard component of the modern consumer experience, the current models -- which have been in place for decades -- are starting to display distinct signs of wear and tear. Specifically, traditional loyalty programs are encountering major challenges in driving engagement because they are primarily focused on complicated earn/burn models that do little to engage consumers emotionally.
The answer is a new approach to customer retention that combines big data, a more sophisticated understanding of consumer motivation and the proven engagement-driving techniques of gamification. This is the future of customer loyalty — Loyalty 3.0.
During this webinar, attendees will learn:
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The key concepts of Loyalty 3.0 including, the three components of the Loyalty 3.0 formula; what they are and why each is critical
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The five key consumer motivators: What is truly driving consumer behavior in the modern marketplace?
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A design model for engagement: The proper cadence for implementing gamification techniques into your marketing strategy
“Today’s marketers are looking for new ways to meet the challenges of creating loyalty that lasts. We are excited to partner with Bunchball and are looking forward to exploring how an understanding of big data, motivation and gamification can jumpstart customer loyalty programs that create long-term engagement,” said Erin Raese, president, Loyalty 360 – The Loyalty Marketer’s Association.
Marketers are invited to join Loyalty 360 and Bunchball online Aug. 20 at 1:00 p.m. EDT to learn how to drive engagement and reboot their customer loyalty programs. For more information, please visit: {page_5792}rebooting-your-customer-loyalty-programs-using-big-data-motivation-and-gami
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.
About Bunchball
Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystems by creating highly active and loyal customers, employees, and partners. Bunchball’s comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty and ROI. Bunchball’s world-class customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.