What is it that online sellers care about these days? Everyone is struggling right now to figure out the best way to drive revenue and searching for the next silver bullet. It’s pretty clear that most are experimenting with social marketing.
Do you know anyone that’s actually making social work? There’s maybe one or two here or there, but very few companies either have the scale to support social properly or the understanding to really make it work.
Here’s one approach to the social marketing challenge for e....