In a bid to become the mobile payment platform of choice, Bling Nation has launched a social media element to its contactless Bling Tag offering. Introduced in October 2010, FanConnect is a rewards and loyalty application that intertwines contactless payments, social marketing and the ubiquitous Facebook page.
A Bling Tag is a contactless chip that affixes to a user’s mobile device to enable payments at the point of sale. When a purchase is made at a Bling-enabled merchant, the phone is tapped against a reader to initiate the....