LEWISVILLE, Texas, May 11, 2011—According to research released today, 50 percent of retailers and almost as many manufacturers (48 percent) utilize rebate programs as part of their customer loyalty and promotions mix. Half of the retailer and manufacturer respondents said the top benefit of rebates is customer retention; evidence that today’s new rebate programs that have begun to incorporate features such as electronic redemption, quick payment and mobile locating, are resulting in pleased consumers and powerful ROI....