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Nearly 70% of U.S. consumers would provide banks with more private information in exchange for more personalized services, higher security against identity theft, and more simplicity in managing their finances, according to a study by Cisco.
The Cisco Customer Experience Report, which focused on retail banking, analyzed consumers’ desires for a more personalized banking experience over multiple channels, including online, mobile, telephones, video conferencing, and bank branches.
Conducted in early 2013, the global report....
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