Nearly 70% of U.S. consumers would provide banks with more private information in exchange for more personalized services, higher security against identity theft, and more simplicity in managing their finances, according to a study by Cisco. The Cisco Customer Experience Report, which focused on retail banking, analyzed consumers’ desires for a more personalized banking experience over multiple channels, including online, mobile, telephones, video conferencing, and bank branches. Conducted in early 2013, the global report....

Recent Content