Consumers are less likely to share information for marketing purposes than for security reasons, according to a new study released by the Pew Research Center. For many consumers, the willingness to share personal information depends on the deal being offered and the risk involved.
According to the study, most Americans view personal privacy issues as contingent on context. The Pew Research Center study, which is based on a survey of 461 U.S. adults and nine online focus groups of 80 people, revealed various circumstances under which many....