General Motors is back on top again in the world of customer loyalty.
At the recent 20th Annual Automotive Loyalty Awards, which were presented by IHS Automotive, General Motors walked away with the top honor for Loyalty to Manufacturer.
The Automotive Loyalty Awards recognize automotive manufacturers and brands for customer retention and conquest efforts during the 2015 model year (October 2014-September 2015). They are the only fact-based awards of their kind in the industry.
“With the number of consumers returning to market....