The holiday shopping season is upon us, and retailers everywhere are battling with unprecedented demand while maintaining heightened customer experience expectations.
The 2015 Eptica Retail Holiday Customer Experience Study shows results that aren’t too promising for retailers. Consider that 40% of customers expressed dissatisfaction with the in-store shopping experience, with 35% also saying that they were unhappy with the online experience. The in-store number gains extra weight when compared to only 30% saying they were extremely....