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Green products, and the desire for them, haven’t gone away and are still a driving force today for brand loyalty and customer engagement.
More than half of consumers in the U.S. are willing to pay more for environmentally-friendly products, according to a new study from GfK MRI. More than 25,000 study respondents said they would sacrifice convenience to buy “green” products.
Here are some more of the eye-opening findings from GfK MRI’s Survey of the American Consumer:
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