On May 20, Crema.co formally abandoned all forms of social media, leaving behind only a short video explaining their departure. The company has shifted its focus to provide its existing customers with more value through their weekly newsletter and weekly giveaways. They have since seen an increase in consumer interaction and loyalty. Not to mention a steady 22% increase in sales. Crema.co does something strange when it comes to making decisions as a company. They present all major decisions to their customers by means of surveys. They....

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