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Ned Moore, Co-Founder and CEO at Clutch, says they are working toward the goal of connecting brand organizations with their customers and cultivating a relationship where customers are happy to engage with the brand.
“What we’re here to do is help our customers create a better experience for their customers and keep them engaged and connected to the brands,” says Moore, Co-Founder, Chairman, and CEO of the company that offers customer data and marketing platforms that centralize customer data and empower modern marketers to deliver personalized experiences.
Moore remembers back in 2013 when Clutch was founded and how many of the brands they approached were focused on adding new customers only, instead of making things easier for their existing ones.
Using Data to Gather Insights
“They’d say, ‘why would we pay you anything for our existing customers? We want new customers,’” he recalls. “People didn’t really understand that they needed to use their data to get insights and really figure out how they can continue to deliver for their existing customer base.”
To answer that question — and to pay homage as a Philadelphia-based company — Moore and his Clutch cohorts often refer to a famous quote by the notable Benjamin Franklin: “The bitterness of poor quality remains long after the sweetness of a low price is forgotten.”
For Clutch and the clients it serves, the goal is a deeper, emotional loyalty that built around a high-quality customer experience that goes beyond convenience or price.
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