In the past few years, there has been a major evolution within the digital landscape that has fundamentally changed the global paradigm of how and where customers interact with products and services, according to Mary Hines, Managing Director and Global Head of Citi Rewards. As a result, Citi ThankYou Rewards loyalty program has taken off from a global perspective. Hines discussed this theme during her session, “Next Generation Loyalty: The Journey of Citi ThankYou Rewards To Achieve Heightened Engagement and Personalization Within....

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