Steve Easterbrook has been CEO of McDonald’s for 15 months and, during that time, he has witnessed a transformative focus on the customer that has re-ignited brand loyalty.
During the Bernstein 32nd Annual Strategic Decisions Conference 2016 on June 1, Easterbrook spoke about the brand’s iconic image that holds a legacy with “inherent competitive advantages.”
“Our iconic brand is clearly an advantage,” he said, according to Seeking Alpha. “We are one of the most, if not the most....