NEW YORK—Citi, in collaboration with Best Buy®, is introducing the first mobile     rewards app to provide a new and convenient way to redeem points from     Citi ThankYou(SM) Rewards on your iPhone, iPod touch or Android device.      Citi ThankYou members can opt to shop and redeem ThankYou® Points and     pick up products within minutes at any Best Buy store, or have products     shipped anywhere in the continental U.S. Citi ThankYou members can     download the app for free from the App Store(SM) or Android Market.

“We continue to evolve the ThankYou experience to deliver immediate     value that is meaningful to members’ increasingly mobile lifestyles.      This new app is a first in the marketplace and delivers a more flexible     and convenient way to redeem points on the go – at Best Buy stores or     virtually from anywhere,” said Ralph Andretta, executive vice president     of Loyalty and New Products at Citi.

Citi ThankYou Rewards App

Here’s how the Citi ThankYou Rewards App works:

  • After downloading the app from the Apple App Store or Android Market,      Citi ThankYou members will be prompted to sign in using their user       name and password.
  • Once logged in, members can search and browse the ThankYou Rewards       catalog, which features a broad selection of Best Buy products, on       their iPhone, iPod touch or Android device.
  • Members can use the app to redeem rewards at their Best Buy store or       remotely, either by scanning barcodes on product packaging at the       store, typing in the UPC code or searching by product name.
  • The products can be picked up at their local Best Buy within minutes,      or shipped anywhere in the continental U.S.
  • ThankYou members may also enjoy special discounts when they redeem       their ThankYou points for Best Buy merchandise and choose in store       pick up.

In addition to a broad selection of Best Buy products, ThankYou members     can also browse and redeem for products in the extensive ThankYou     Rewards catalog. More information is available at www.thankyou.com.

“With Best Buy’s experience in the mobile space, we’re excited to     collaborate with Citi on bringing the ThankYou Rewards App to life,”      said Michele Azar, vice president of Emerging Digital Platforms at Best     Buy. “Expanding upon our extensive network of stores and knowledgeable     Blue Shirt employees, this app is yet another convenient way for our     customers to connect with the right technology to fit their lifestyle.”

As part of the launch, Citi will be giving away ThankYou Points to Citi     ThankYou members who download the app at the Best Buy Union Square store     in New York City, located at 14th Street and 4th Avenue today from noon – 9 p.m., while supplies last. Recipients of the     points will be able to redeem for Best Buy products immediately or save     the points for redemption at a later time.

About Citi Thank You

Citi ThankYou Rewards provides Citi® customers more ways to earn points     faster and flexibility to choose from more than a million rewards.      Earlier this year, Citi introduced several features to enhance the     ThankYou experience including: an expanded Bonus Center, a Travel Center     featuring no blackout dates, and the ability to transfer points to     friends and family who are ThankYou members free of charge. In addition     to an extensive rewards collection, Citi ThankYou members can work     directly with a Your Wish Fulfilled Specialist to get virtually     anything they wish for – from home entertainment systems to kayak     lessons.

Interested in learning more and signing up for the Citi ThankYou Rewards     program? Visit www.thankyou.com.

Follow Citi on Twitter or join the Citi Facebook community to keep up-to-date on the latest from ThankYou Rewards. For     more information on Best Buy, please visit www.bby.com,      follow Best Buy on Twitter or join the Best Buy Facebook community. More information on Best Buy’s developer and affiliate     program can be found at www.bbyopen.com.

The Citi ThankYou Rewards App is available for free from the App Store     on iPhone and iPod touch or at www.itunes.com/appstore.

About Best Buy Co., Inc.

Best Buy Co., Inc. (NYSE: BBY) is a leading multi-channel global     retailer and developer of technology products and services. Every day     our employees - 180,000 strong - are committed to helping deliver the     technology solutions that enable easy access to people, knowledge, ideas     and fun. We are keenly aware of our role and impact on the world, and we     are committed to developing and implementing business strategies that     bring sustainable technology solutions to our consumers and communities.      For information about Best Buy, visit www.bby.com.

About Citi

Citi, the leading global financial services company, has approximately     200 million customer accounts and does business in more than 160     countries and jurisdictions. Citi provides consumers, corporations,      governments and institutions with a broad range of financial products     and services, including consumer banking and credit, corporate and     investment banking, securities brokerage, transaction services, and     wealth management.

Citi, Citi with Arc Design, Citi ThankYou Rewards Design and ThankYou     are registered service marks, and Citi ThankYou is a service mark, of     Citigroup Inc.

iPhone and iPod touch are a registered trademarks of Apple Inc. App     Store is a service mark of Apple Inc. Android is a trademark of Google     Inc.

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