PLEASANT RIDGE, Mich., Aug. 18, 2011— ePrize, the largest provider of interactive promotions, today reported significant momentum in social and mobile adoption into marketing campaigns. ePrize sales of social and mobile solutions soared to 23 percent in the first half of 2011, up from 9 percent for the entire 2010 calendar year.
This trend supports several forecasts indicating that digital engagement tactics are shifting to include social and mobile solutions. eMarketer reported U.S. marketers will spend 48 percent more....