Chick-fil-A will invest $1 billion into restaurants across Europe and Asia. While not the first attempt to expand outside of its U.S. markets, this does mark the brand’s highest investment into international markets.
The company plans to open locations in Europe and Asia by 2026, with locations in five international markets by 2030. While locations in South Africa and London were previously unsuccessful, the brand hopes to build on the success of its restaurants in Canada and Puerto Rico.
“We feel like it’s time to continue to innovate and try to test how we will do in international markets so that we can learn,” says Andrew Cathy, Chick-fil-A CEO.
While the brand still has room to grow within U.S. markets, the investment into an international presence is a play into the company’s future success.
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