Chevron officials are excited about their new partnership with Visa after they launched a mobile payments program at more than 20 Chevron-branded stations, seeking to elevate the customer experience.
This mobile payments program accepts any NFC (near-field communications) payment service. The program, scheduled to launch later this fall at select Chevron stations in San Francisco and Silicon Valley, will offer consumers a simple and more secure way to pay at the pump with a range of mobile payment services. Already, an estimated 80% of Chevron customers in the U.S. pay for gas at the pump using a credit or debit card.
As the payments industry increasingly shifts from plastic to digital, new technology advances from Visa and its partners are helping merchants like Chevron and its retailers offer their customers a simple and more secure purchasing experience, regardless of where they are and what device they are using. With security at the core of the mobile purchasing experience, Chevron customers can feel confident that each transaction is authorized through the Visa Token Service, which uses a unique digital identifier to process consumer payments without exposing actual account detail
Doris Lee, Head of Loyalty at Chevron, told Loyalty360 that Chevron is very excited to work with Visa, a leading global payments technology company, to expand outdoor contactless acceptance to more than 20 of its Bay Area sites.
“While it is still early, initial consumer response to the two sites where we have offered outdoor contactless capability since July has been positive,” Lee explained. “Many consumers are already interested in using this payment method and we anticipate that number will grow with new mobile device adoption. Chevron continually strives to provide a range of convenient and secure payment options for our customers. Expanding contactless payment acceptance is another way we are working to improve the overall fueling experience at Chevron and Texaco.”
Lee offered her definition of customer loyalty.
“Customer loyalty is a result of consumers positively engaging and interacting with our brands, which includes their experiences at Chevron and Texaco stations,” she said. “New technologies, such as offering mobile payments and loyalty programs, help us engage with our customers in new ways.”