As the speed of modern life seems to quicken at an unfathomable rate, The Container Store believes that being organized is not merely a luxury. Today it is a dire necessity. And as a customer engagement strategy, this is the same level of importance The Container Store places on offering a customer experience that is also convenient, personalized, and meaningful.
The Container Store is the nation’s only retailer exclusively dedicated to storage and organizational products, and its goal is to make customers more productive and relaxed by saving them space, time, and money.
This has always been the brand’s mission, and it’s one that will be further enhanced with a new consumer credit card program.
Through a partnership with Synchrony Financial, a leading consumer financial services agency, The Container Store has announced a multi-year agreement to offer a private label credit card that can be used both in stores and online. The new credit card program promises to offer a more convenient and streamlined customer experience through a host of easily accessible financing and mobile account management options.
“Our busy, time-starved customers look to us to deliver on the promise of an organized life, so that they can live life to the fullest, and our job is to make that easy for them through customized solutions and personalized customer service,” said Kip Tindell, The Container Store Chairman and CEO. “Providing financing options is just another example of our increased focus on adding convenient offerings to our service repertoire that our customers expect and deserve from us – things like free shipping on orders over $75, click and pick up and enhanced delivery options.”
The Container Store believes that this new initiative will resonate with customers because of recent research regarding major purchases and the availability of financing. According to Synchrony Financial’s Fourth Annual Major Purchase Consumer Study, 75% of card holders always seek promotional financing when making a large purchase. Therefore, this new credit card program should significantly help The Container Store excel in this respect.
“We continually gather feedback from consumers and cardholders and find that financing can be a key factor in their decision to make a major purchase,” Glenn Marino, executive VP and CEO of Payment Solutions at Synchrony Financial, told Loyalty360. “Many card holders (68%)* plan to use their card again, so it’s important to offer a program that is flexible and simplifies the purchase process. Working with The Container Store, we’ll be able to bring financing solutions, programs and offers to their customers that help them buy what they need to enhance and organize their space.”
Because of The Container Store’s more than 10,000 products for homes, offices, and garages, the credit card program appears to be an ideal fit for consumers.
“The Container Store credit card will help many of our customers complete the storage and organization projects they have been dreaming about,” Tindell concluded.
*Synchrony Financial’s Fourth Annual Major Purchase Consumer Study, conducted by a third-party, reflects the experience of shoppers surveyed, making or planning to make a purchase valued at $500+.