Most brand marketers know that numbers don’t lie, but they may be a little difficult to interpret. For Cheetah Digital’s Tim Glomb, it’s all about brands not just collecting data and analyzing it, but being prepared to action on it in real-time. “If you're actually going to have a true value exchange, then your strategy needs to include a plan to activate on that data in real-time, as you're collecting it,” says Glomb, Vice President of Content and Data at Cheetah Digital. Using....

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