Gulf unveiled a new brand platform 'It All Starts Here'. The platform reinforces Gulf's dedication to evolving with the ever-changing demands of today's consumer.
With the new brand platform, Gulf is drawing on over a century of quality, convenience and trust while modernizing elements of its brand iconography, including an update to the famous Gulf disc, a refreshed font and the introduction of new vibrant colors. When approaching from the street, the overall image has shifted to boldly feature orange as the primary....