When determining whether or not to incorporate an emotional loyalty program into an overall customer loyalty and marketing strategy, businesses need to be savvy about not only what their customers want and need, but what will encourage cooperation within the folds.
Loyalty360 spoke with supplier members to discuss the topic of emotional loyalty, the internal challenges of measuring the impact of emotional loyalty, and what brands can do to gain advocacy of the program from both the front-line workers and upper management.
Challenges....