Tata Consultancy Services

TCS Customer Intelligence & Insights™ (CI&I) is a next-gen loyalty management product that helps you achieve loyalty as an outcome by delivering hyper-personalized experiences to your customers across channels each time, every time.

Whether it’s retaining and growing your existing customer base with hyper-personalized rewards and recommendations, creating a journey-based engagement with your customers to enhance their life-time value, or turning your customers into brand advocates, TCS CI&I offers the perfect solution to achieve your goals.

TCS CI&I features the following modules:

1. Loyalty Management helps you define and manage end-to-end loyalty programs including parent program, partners, club/child programs, tiers, enrollment schemes, currencies, rewards, offers, along with rules for rewarding customers and managing memberships.
2. Real-time Customer Data Platform provides a single view of customers across multiple data sources using intelligent human-centric matching.
3. Customer Analytics applies artificial intelligence and machine learning capabilities for a complete understanding of customers ever-changing behaviors, sentiments, preferences, and journeys. It also helps deliver real-time contextual product and offer recommendations to customers at each moment of customer interaction.
4. Reporting and Dashboarding enables you to monitor the performance of your initiatives and their impact on your customer base across key metrics.

TCS CI&I is built on an extensible platform and can be deployed on-premises or in the cloud based on your data security and compliance needs. Its agile, modular, architecture complements your existing marketing technology investments.

And, unlike other loyalty solutions, TCS CI&I leverages your data wherever it lives without the need for data duplication.