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Challenger banks, or neobanks as they’re commonly referred to in the U.S., are banks that operate exclusively online without traditional physical branch locations. Until recently, U.S. consumers have been reluctant to fully rely on challenger banks, as they still perceived the cost of switching to be high, and coupled with a ‘flight to safety’ amid economic turbulence, many have been hesitant to move all of their financial matters to these new, digital banks.
However, the convenience of a digitally native....
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