Boston Celtics Team President Rich Gotham told Loyalty360 that he is very excited about the franchise’s participation in the inaugural NBA 2K League, which is set to begin in May. The NBA 2K League is a joint venture between the NBA and Take Two Interactive, publishers of the online game NBA 2K. It’s a professional eSports league featuring the best 2K players in the world, and the first eSports league tied to the NBA.
The Celtics-affiliated team is known as CLTX.
“The 2K league gives us a unique....